Nearly 25% of consumers report they consider beverages when selecting a snack. A portion of this growth is fueled by the ready-to-drink smoothie segment, which meets consumer desires for healthier and convenient options. In fact, nearly 22% of consumers say they look to these types of beverages to satisfy hunger.
From 2009-2014, U.S. retail sales of smoothies increased by 166% (141% when adjusted for inflation) to reach $790 million.
The smoothie segment grew primarily due to new product options, as well as to a growing interest in convenient, on-the-go meal and snack offerings.
With no signs of a slowdown, there is a big opportunity to incorporate whole grains into future product innovations.
Contact Roman Meal to discuss product development and licensing opportunities.
Sources: Mintel, Snacking Attitudes and Motivations – US, April 2015; Mintel, Juice, Juice Drinks and Smoothies, November 2014